Experience Business Cliffs Notes

A blog about building customer-obsessed experiences that generate business growth

Customer retargeting is a marketing technique that aims to bring visitors back to a digital property with the business objective of completing a task. Learn about the top seven campaigns to boost your customer re-engagement strategy and increase your bottom line.

CX Use Case #2: Customer Retargeting

In the Field
Nov 21, 2022
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11 MIN READ
If you're looking for ways to create more meaningful customer experiences, you're in luck. In this blog post, I'll explore three ways to initiate impactful customer journeys using real-time data. Each method will help you better understand your customers and their needs. So read on to learn more!

Three ways to initiate impactful customer journeys

In the Field
Oct 10, 2022
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6 MIN READ
At the heart of successful customer experiences spanning multiple channels and screens, is the ability to identify and recognize customers as they go from one touchpoint to the next.

CX Use Case #1: Customer Identification

In the Field
Sep 7, 2022
/
7 MIN READ
Adobe released a report earlier this year to better understand how brands can build Trust with customers and employees. Although you can access the Adobe 2022 Trust Report, I'd like to highlight some of its content and add my point of view around Brand, Data, Content, and Experience.

Is Your Customer Trust Earned or Broken? [Report]

The Big Picture
Aug 23, 2022
/
6 min read
How to create a CX Strategy: Seven priorities you, CX Professionals, need to think of to create solid and lasting customer experiences including Customer Insights, Journey Mapping, and Measurement.

Seven Priorities For Creating a Successful CX Strategy

The Big Picture
Dec 7, 2021
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7 min read
This Email Marketing 101 guide will help Direct-to-Consumer (D2C) brands understand key email marketing pillars and establish a foundation for their email marketing strategy. This guide includes goal setting, segmentation, content, personalization, automation, and measurement.

Email Marketing 101: Direct-to-Consumer (D2C) Edition

In the Field
Oct 11, 2021
/
12 min read
categories
• The Big Picture
• In the Field
featured posts

CX Use Case #2: Customer Retargeting

November 21, 2022
/
11 MIN READ
Customer retargeting is a marketing technique that aims to bring visitors back to a digital property with the business objective of completing a task. Learn about the top seven campaigns to boost your customer re-engagement strategy and increase your bottom line.

Is Your Customer Trust Earned or Broken? [Report]

August 23, 2022
/
6 min read
Adobe released a report earlier this year to better understand how brands can build Trust with customers and employees. Although you can access the Adobe 2022 Trust Report, I'd like to highlight some of its content and add my point of view around Brand, Data, Content, and Experience.

Email Marketing 101: Direct-to-Consumer (D2C) Edition

October 11, 2021
/
12 min read
This Email Marketing 101 guide will help Direct-to-Consumer (D2C) brands understand key email marketing pillars and establish a foundation for their email marketing strategy. This guide includes goal setting, segmentation, content, personalization, automation, and measurement.
Experience Business Practical Glossary
Social Commerce
October 22, 2022
/
3 MIN READ
Journey Mapping
October 15, 2022
/
3 MIN READ
Personalization at Scale
September 26, 2022
/
2 MIN
tags
Email
Channels
Strategy
Use Cases
Technology
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