Experience Business Cliffs Notes

A blog about building customer-obsessed experiences that generate business growth

Customer retargeting is a marketing technique that aims to bring visitors back to a digital property with the business objective of completing a task. Learn about the top seven campaigns to boost your customer re-engagement strategy and increase your bottom line.

CX Use Case #2: Customer Retargeting

In the Field
Nov 21, 2022
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11 MIN READ
Customer Journey Management definition: It is an approach that helps understand a brand's experience from the customer's standpoint. It identifies the best way to interact with customers at each stage of their journey to continue moving them through the sales funnel.

What is Customer Journey Management, and why should you care?

The Big Picture
Oct 5, 2021
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3 min read
Mobile marketing: Customers are accustomed to receiving mobile push notification messages. However sending silent push notifications is often overlooked by organizations. Let's first define what they are and how you can use them in your mobile marketing strategy.

Three overlooked push notification tactics you may need to (re)consider

In the Field
Sep 28, 2021
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4 min read
Campaign Management has traditionally been defined as planning, designing, executing, and analyzing a marketing initiative. On the other hand, Journey Orchestration focuses on the customer as it follows them through all the stages of their journey with the brand and gives organizations the insights they need to interact with customers at the most crucial moments of their experience.

Campaign Management vs. Customer Journey Orchestration

The Big Picture
Sep 21, 2021
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4 min read
Email remains a powerful channel for organizations to engage with their customers. As such, it has a significant impact on the overall marketing success and organizational growth. However, with a few days left before the release of Apple's iOS 15, there's speculation over the impact its new privacy capabilities will have on email marketing. Let's review together what these capabilities are and the tips you can adopt to continue to delight your customers.

Six tips for maintaining relevant email programs using iOS 15

In the Field
Sep 16, 2021
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4 min read
It is a great time to be in the Customer Experience Management Business. Our industry has seen numerous changes in business models, technologies, processes, and skillsets for the past decades. Our end goal, however, remains the same: Building exceptional and delightful experiences for our customers. Here are the 3 reasons why I have started this blog. Here are the three reasons I have decided to create this blog and share my thoughts around Customer Experience Management with a focus on D2C Retail.

Three reasons why I have started this blog

The Big Picture
Sep 13, 2021
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4 min read
categories
• The Big Picture
• In the Field
featured posts

CX Use Case #2: Customer Retargeting

November 21, 2022
/
11 MIN READ
Customer retargeting is a marketing technique that aims to bring visitors back to a digital property with the business objective of completing a task. Learn about the top seven campaigns to boost your customer re-engagement strategy and increase your bottom line.

Is Your Customer Trust Earned or Broken? [Report]

August 23, 2022
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6 min read
Adobe released a report earlier this year to better understand how brands can build Trust with customers and employees. Although you can access the Adobe 2022 Trust Report, I'd like to highlight some of its content and add my point of view around Brand, Data, Content, and Experience.

Email Marketing 101: Direct-to-Consumer (D2C) Edition

October 11, 2021
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12 min read
This Email Marketing 101 guide will help Direct-to-Consumer (D2C) brands understand key email marketing pillars and establish a foundation for their email marketing strategy. This guide includes goal setting, segmentation, content, personalization, automation, and measurement.
Experience Business Practical Glossary
Social Commerce
October 22, 2022
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3 MIN READ
Journey Mapping
October 15, 2022
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3 MIN READ
Personalization at Scale
September 26, 2022
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2 MIN
tags
Email
Technology
Channels
Strategy
Use Cases
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