Hi, it's nice to meet you.

I am Mathieu HANNOUZ and I am a Marketing and Customer Experience (CX) Technologist and the Head of Digital Experience Evangelism at Adobe. With over 15 years of experience in technology, marketing, and process management, I have built my expertise around helping organizations achieve their business goals through improved customer experiences. I am a Certified Digital Experience Professional as well as in CX.

Early in my career, I was compelled to combine technology and business. This combination has proven to help me carry technical conversations in the context of solving business challenges. Today I am passionate about how brands, whether digitally native or established, are redefining their business through digital marketing.

  • Why Experience Business?
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  • I believe that creating delightful customer experiences should be at the heart of any commercial success. I have been working with several brands to help them align people, process, and technology with the objective to provide their audiences with the experiences they expect and deserve. With a background in Campaign Management, Email Marketing, Online and Offline Channel Optimization, and Customer Data Platforms, I am laser-focused on Digital Marketing and CX as a mean to achieve brand's Experience Business objectives. As I put my expertise and experience to use more broadly, I aim to inform and guide organizations around customer interactions, with personalization and engagement fueling the customer experience.
  • What you'll find on this blog are my thoughts on the Experience Business market, with a focus on bringing Digital Marketing and Customer Experience Management together. I will organize my thoughts around two main sections: 
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  • — The Big Picture - where I discuss strategy - this section focuses on big ideas and processes and how to think of a customer experience-centric strategy that makes sense for both organizations and their consumers. This is a chance to step back, understand where the market is going, and make informed decisions on strategy, process, and technology.
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  • — In the Field - where I discuss execution - this section puts strategy into action as I discuss how to translate strategy into actions, including tactics, best practices, tips, and examples we see in our industry.

Let's connect and build amazing customer experiences!

Mathieu Hannouz is a Certified Digital Marketing Professional from the Digital Marketing Institute and the American Marketing Association.
Mathieu Hannouz is Certified by Forrester Research on Mastering Customer Experiences
Mathieu Hannouz - Marketing & CX Technologist
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Recent posts from Mathieu HANNOUZ
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Read all blog posts from Mathieu HANNOUZ - Customer Experience Technologist.
Customer retargeting is a marketing technique that aims to bring visitors back to a digital property with the business objective of completing a task. Learn about the top seven campaigns to boost your customer re-engagement strategy and increase your bottom line.

CX Use Case #2: Customer Retargeting

Nov 21
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In the Field
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11 MIN READ
If you're looking for ways to create more meaningful customer experiences, you're in luck. In this blog post, I'll explore three ways to initiate impactful customer journeys using real-time data. Each method will help you better understand your customers and their needs. So read on to learn more!

Three ways to initiate impactful customer journeys

Oct 10
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In the Field
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6 MIN READ
At the heart of successful customer experiences spanning multiple channels and screens, is the ability to identify and recognize customers as they go from one touchpoint to the next.

CX Use Case #1: Customer Identification

Sep 7
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In the Field
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7 MIN READ
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