Mathieu HANNOUZ

Mathieu Hannouz is a Marketing and Customer Experience Technologist and the Director of Digital Experience Evangelism at Adobe. With over 15 years of experience in technology, marketing, and process management, he has built his expertise around helping organizations achieve their business goals through improved customer experiences. Mathieu is passionate about finding new ways to connect brands to their audiences and assisting organizations to become experience-led businesses.

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Mathieu HANNOUZ - Twitter
Customer retargeting is a marketing technique that aims to bring visitors back to a digital property with the business objective of completing a task. Learn about the top seven campaigns to boost your customer re-engagement strategy and increase your bottom line.

CX Use Case #2: Customer Retargeting

November 21, 2022
/
In the Field
/
11 MIN READ
If you're looking for ways to create more meaningful customer experiences, you're in luck. In this blog post, I'll explore three ways to initiate impactful customer journeys using real-time data. Each method will help you better understand your customers and their needs. So read on to learn more!

Three ways to initiate impactful customer journeys

October 10, 2022
/
In the Field
/
6 MIN READ
At the heart of successful customer experiences spanning multiple channels and screens, is the ability to identify and recognize customers as they go from one touchpoint to the next.

CX Use Case #1: Customer Identification

September 7, 2022
/
In the Field
/
7 MIN READ
Adobe released a report earlier this year to better understand how brands can build Trust with customers and employees. Although you can access the Adobe 2022 Trust Report, I'd like to highlight some of its content and add my point of view around Brand, Data, Content, and Experience.

Is Your Customer Trust Earned or Broken? [Report]

August 23, 2022
/
The Big Picture
/
6 min read
How to create a CX Strategy: Seven priorities you, CX Professionals, need to think of to create solid and lasting customer experiences including Customer Insights, Journey Mapping, and Measurement.

Seven Priorities For Creating a Successful CX Strategy

December 7, 2021
/
The Big Picture
/
7 min read
This Email Marketing 101 guide will help Direct-to-Consumer (D2C) brands understand key email marketing pillars and establish a foundation for their email marketing strategy. This guide includes goal setting, segmentation, content, personalization, automation, and measurement.

Email Marketing 101: Direct-to-Consumer (D2C) Edition

October 11, 2021
/
In the Field
/
12 min read
Customer Journey Management definition: It is an approach that helps understand a brand's experience from the customer's standpoint. It identifies the best way to interact with customers at each stage of their journey to continue moving them through the sales funnel.

What is Customer Journey Management, and why should you care?

October 5, 2021
/
The Big Picture
/
3 min read
Mobile marketing: Customers are accustomed to receiving mobile push notification messages. However sending silent push notifications is often overlooked by organizations. Let's first define what they are and how you can use them in your mobile marketing strategy.

Three overlooked push notification tactics you may need to (re)consider

September 28, 2021
/
In the Field
/
4 min read
Campaign Management has traditionally been defined as planning, designing, executing, and analyzing a marketing initiative. On the other hand, Journey Orchestration focuses on the customer as it follows them through all the stages of their journey with the brand and gives organizations the insights they need to interact with customers at the most crucial moments of their experience.

Campaign Management vs. Customer Journey Orchestration

September 21, 2021
/
The Big Picture
/
4 min read
Email remains a powerful channel for organizations to engage with their customers. As such, it has a significant impact on the overall marketing success and organizational growth. However, with a few days left before the release of Apple's iOS 15, there's speculation over the impact its new privacy capabilities will have on email marketing. Let's review together what these capabilities are and the tips you can adopt to continue to delight your customers.

Six tips for maintaining relevant email programs using iOS 15

September 16, 2021
/
In the Field
/
4 min read
It is a great time to be in the Customer Experience Management Business. Our industry has seen numerous changes in business models, technologies, processes, and skillsets for the past decades. Our end goal, however, remains the same: Building exceptional and delightful experiences for our customers. Here are the 3 reasons why I have started this blog. Here are the three reasons I have decided to create this blog and share my thoughts around Customer Experience Management with a focus on D2C Retail.

Three reasons why I have started this blog

September 13, 2021
/
The Big Picture
/
4 min read
HomeThe Big PictureIn the FieldExperience Business GlossaryAbout Mathieu HANNOUZContact

Mathieu HANNOUZ

Mathieu HANNOUZ is a Marketing and Customer Experience Technologist and the Director of Digital Experience Evangelism at Adobe. With over 15 years of experience in technology, marketing, and process management, he has built his expertise around helping organizations achieve their business goals through improved customer experiences. Mathieu is passionate about finding new ways to connect brands to their audiences and assisting organizations to become experience-led businesses.

Connect with Mathieu HANNOUZ
Customer retargeting is a marketing technique that aims to bring visitors back to a digital property with the business objective of completing a task. Learn about the top seven campaigns to boost your customer re-engagement strategy and increase your bottom line.

CX Use Case #2: Customer Retargeting

Nov 21
/
In the Field
/
11 MIN READ
If you're looking for ways to create more meaningful customer experiences, you're in luck. In this blog post, I'll explore three ways to initiate impactful customer journeys using real-time data. Each method will help you better understand your customers and their needs. So read on to learn more!

Three ways to initiate impactful customer journeys

Oct 10
/
In the Field
/
6 MIN READ
At the heart of successful customer experiences spanning multiple channels and screens, is the ability to identify and recognize customers as they go from one touchpoint to the next.

CX Use Case #1: Customer Identification

Sep 7
/
In the Field
/
7 MIN READ
Adobe released a report earlier this year to better understand how brands can build Trust with customers and employees. Although you can access the Adobe 2022 Trust Report, I'd like to highlight some of its content and add my point of view around Brand, Data, Content, and Experience.

Is Your Customer Trust Earned or Broken? [Report]

Aug 23
/
The Big Picture
/
6 min read
How to create a CX Strategy: Seven priorities you, CX Professionals, need to think of to create solid and lasting customer experiences including Customer Insights, Journey Mapping, and Measurement.

Seven Priorities For Creating a Successful CX Strategy

Dec 7
/
The Big Picture
/
7 min read
This Email Marketing 101 guide will help Direct-to-Consumer (D2C) brands understand key email marketing pillars and establish a foundation for their email marketing strategy. This guide includes goal setting, segmentation, content, personalization, automation, and measurement.

Email Marketing 101: Direct-to-Consumer (D2C) Edition

Oct 11
/
In the Field
/
12 min read
Customer Journey Management definition: It is an approach that helps understand a brand's experience from the customer's standpoint. It identifies the best way to interact with customers at each stage of their journey to continue moving them through the sales funnel.

What is Customer Journey Management, and why should you care?

Oct 5
/
The Big Picture
/
3 min read
Mobile marketing: Customers are accustomed to receiving mobile push notification messages. However sending silent push notifications is often overlooked by organizations. Let's first define what they are and how you can use them in your mobile marketing strategy.

Three overlooked push notification tactics you may need to (re)consider

Sep 28
/
In the Field
/
4 min read
Campaign Management has traditionally been defined as planning, designing, executing, and analyzing a marketing initiative. On the other hand, Journey Orchestration focuses on the customer as it follows them through all the stages of their journey with the brand and gives organizations the insights they need to interact with customers at the most crucial moments of their experience.

Campaign Management vs. Customer Journey Orchestration

Sep 21
/
The Big Picture
/
4 min read
Email remains a powerful channel for organizations to engage with their customers. As such, it has a significant impact on the overall marketing success and organizational growth. However, with a few days left before the release of Apple's iOS 15, there's speculation over the impact its new privacy capabilities will have on email marketing. Let's review together what these capabilities are and the tips you can adopt to continue to delight your customers.

Six tips for maintaining relevant email programs using iOS 15

Sep 16
/
In the Field
/
4 min read
It is a great time to be in the Customer Experience Management Business. Our industry has seen numerous changes in business models, technologies, processes, and skillsets for the past decades. Our end goal, however, remains the same: Building exceptional and delightful experiences for our customers. Here are the 3 reasons why I have started this blog. Here are the three reasons I have decided to create this blog and share my thoughts around Customer Experience Management with a focus on D2C Retail.

Three reasons why I have started this blog

Sep 13
/
The Big Picture
/
4 min read
HomeThe Big PictureIn the FieldExperience Business GlossaryAbout Mathieu HANNOUZContact