In the Field

In this section, I share my thoughts on translating a D2C strategy into actions, including tactics, best practices, tips, and examples we see in our industry.

In the Field
The Big Picture
Customer retargeting is a marketing technique that aims to bring visitors back to a digital property with the business objective of completing a task. Learn about the top seven campaigns to boost your customer re-engagement strategy and increase your bottom line.

CX Use Case #2: Customer Retargeting

In the Field
November 21, 2022
/
11 MIN READ
If you're looking for ways to create more meaningful customer experiences, you're in luck. In this blog post, I'll explore three ways to initiate impactful customer journeys using real-time data. Each method will help you better understand your customers and their needs. So read on to learn more!

Three ways to initiate impactful customer journeys

In the Field
October 10, 2022
/
6 MIN READ
At the heart of successful customer experiences spanning multiple channels and screens, is the ability to identify and recognize customers as they go from one touchpoint to the next.

CX Use Case #1: Customer Identification

In the Field
September 7, 2022
/
7 MIN READ
This Email Marketing 101 guide will help Direct-to-Consumer (D2C) brands understand key email marketing pillars and establish a foundation for their email marketing strategy. This guide includes goal setting, segmentation, content, personalization, automation, and measurement.

Email Marketing 101: Direct-to-Consumer (D2C) Edition

In the Field
October 11, 2021
/
12 min read
Mobile marketing: Customers are accustomed to receiving mobile push notification messages. However sending silent push notifications is often overlooked by organizations. Let's first define what they are and how you can use them in your mobile marketing strategy.

Three overlooked push notification tactics you may need to (re)consider

In the Field
September 28, 2021
/
4 min read
Email remains a powerful channel for organizations to engage with their customers. As such, it has a significant impact on the overall marketing success and organizational growth. However, with a few days left before the release of Apple's iOS 15, there's speculation over the impact its new privacy capabilities will have on email marketing. Let's review together what these capabilities are and the tips you can adopt to continue to delight your customers.

Six tips for maintaining relevant email programs using iOS 15

In the Field
September 16, 2021
/
4 min read
HomeThe Big PictureIn the FieldExperience Business GlossaryAbout Mathieu HANNOUZContact

In the Field

In the Field
The Big Picture
Customer retargeting is a marketing technique that aims to bring visitors back to a digital property with the business objective of completing a task. Learn about the top seven campaigns to boost your customer re-engagement strategy and increase your bottom line.

CX Use Case #2: Customer Retargeting

In the Field
Nov 21
/
11 MIN READ
If you're looking for ways to create more meaningful customer experiences, you're in luck. In this blog post, I'll explore three ways to initiate impactful customer journeys using real-time data. Each method will help you better understand your customers and their needs. So read on to learn more!

Three ways to initiate impactful customer journeys

In the Field
Oct 10
/
6 MIN READ
At the heart of successful customer experiences spanning multiple channels and screens, is the ability to identify and recognize customers as they go from one touchpoint to the next.

CX Use Case #1: Customer Identification

In the Field
Sep 7
/
7 MIN READ
This Email Marketing 101 guide will help Direct-to-Consumer (D2C) brands understand key email marketing pillars and establish a foundation for their email marketing strategy. This guide includes goal setting, segmentation, content, personalization, automation, and measurement.

Email Marketing 101: Direct-to-Consumer (D2C) Edition

In the Field
Oct 11
/
12 min read
Mobile marketing: Customers are accustomed to receiving mobile push notification messages. However sending silent push notifications is often overlooked by organizations. Let's first define what they are and how you can use them in your mobile marketing strategy.

Three overlooked push notification tactics you may need to (re)consider

In the Field
Sep 28
/
4 min read
Email remains a powerful channel for organizations to engage with their customers. As such, it has a significant impact on the overall marketing success and organizational growth. However, with a few days left before the release of Apple's iOS 15, there's speculation over the impact its new privacy capabilities will have on email marketing. Let's review together what these capabilities are and the tips you can adopt to continue to delight your customers.

Six tips for maintaining relevant email programs using iOS 15

In the Field
Sep 16
/
4 min read
HomeThe Big PictureIn the FieldExperience Business GlossaryAbout Mathieu HANNOUZContact