Experience Business Glossary

Today's marketing landscape is dramatically different from the one we dealt with decades ago. In the era of customer-obsessed experiences, this glossary aims to define some common terms I hear in most C and D-level meetings with the organizations I meet, as I also provide my own POV.

Social Commerce

Social Commerce is the process of selling and buying products or services directly on social media platforms...more.
Glossary
October 22, 2022
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3 MIN READ

Journey Mapping

Journey Mapping is the practice of visualizing the intent, expectations, steps, actions, and emotions a customer goes through as they engage ...more.
Glossary
October 15, 2022
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3 MIN READ

Personalization at Scale

Personalization means delivering an intrinsically relevant experience addressing what a given customer expects from a brand. Personalization at Scale is being able to do...more.
Glossary
September 26, 2022
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2 MIN

Customer Data Platform (CDP)

A Customer Data Platform, commonly called CDP, is a native or assembled software that creates a persistent and unified view of customers that is accessible to... more.
Glossary
August 23, 2022
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3 MIN READ

Digital Experience Platform (DXP)

A Digital Experience Platform, also called a DXP, is a set of integrated technologies with a common objective to help organizations plan, create, manage, deliver... more.
Glossary
August 23, 2022
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3 MIN READ
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CX Use Case #2: Customer Retargeting

November 21, 2022
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11 MIN READ
Customer retargeting is a marketing technique that aims to bring visitors back to a digital property with the business objective of completing a task. Learn about the top seven campaigns to boost your customer re-engagement strategy and increase your bottom line.

Three ways to initiate impactful customer journeys

October 10, 2022
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6 MIN READ
If you're looking for ways to create more meaningful customer experiences, you're in luck. In this blog post, I'll explore three ways to initiate impactful customer journeys using real-time data. Each method will help you better understand your customers and their needs. So read on to learn more!

CX Use Case #1: Customer Identification

September 7, 2022
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7 MIN READ
At the heart of successful customer experiences spanning multiple channels and screens, is the ability to identify and recognize customers as they go from one touchpoint to the next.
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