Experience Business Glossary

Today's marketing landscape is dramatically different from the one we dealt with decades ago. In the era of customer-obsessed experiences, this glossary aims to define some common terms I hear in most C and D-level meetings with the organizations I meet, as I also provide my own POV.

Email Marketing

Email Marketing is a communication channel and a form of direct marketing. Brands and organizations use Email Marketing to promote their products and services... more.
Glossary
August 23, 2022
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3 MIN READ

Segmentation

In marketing, Segmentation is the business practice of splitting target markets into actionable groups. Segmentation creates variable subsets of a market based on demographics...more.
Glossary
August 23, 2022
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3 MIN READ

Customer Journey Management

Customer Journey Management is an approach that helps understand and manage a brand's experience from the customer's standpoint. It identifies the best way to interact...more.
Glossary
August 23, 2022
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3 MIN READ
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Latest posts

CX Use Case #2: Customer Retargeting

November 21, 2022
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11 MIN READ
Customer retargeting is a marketing technique that aims to bring visitors back to a digital property with the business objective of completing a task. Learn about the top seven campaigns to boost your customer re-engagement strategy and increase your bottom line.

Three ways to initiate impactful customer journeys

October 10, 2022
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6 MIN READ
If you're looking for ways to create more meaningful customer experiences, you're in luck. In this blog post, I'll explore three ways to initiate impactful customer journeys using real-time data. Each method will help you better understand your customers and their needs. So read on to learn more!

CX Use Case #1: Customer Identification

September 7, 2022
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7 MIN READ
At the heart of successful customer experiences spanning multiple channels and screens, is the ability to identify and recognize customers as they go from one touchpoint to the next.
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