Customer Journey Management is an approach that helps understand and manage a brand's experience from the customer's standpoint. It identifies the best way to interact with customers at each stage of their journey to continue moving them through the sales funnel.
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Today, many marketing terms exist around how to create customer-centric engagement strategies. As this market constantly evolves with new technologies and processes to consider aligning your internal teams, I recommend you focus on the following critical capabilities when looking for a Customer Journey Management technology.
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