Channels

Use Cases
Email
Strategy
Channels
Technology
If you're looking for ways to create more meaningful customer experiences, you're in luck. In this blog post, I'll explore three ways to initiate impactful customer journeys using real-time data. Each method will help you better understand your customers and their needs. So read on to learn more!

Three ways to initiate impactful customer journeys

In the Field
October 10, 2022
/
6 MIN READ
This Email Marketing 101 guide will help Direct-to-Consumer (D2C) brands understand key email marketing pillars and establish a foundation for their email marketing strategy. This guide includes goal setting, segmentation, content, personalization, automation, and measurement.

Email Marketing 101: Direct-to-Consumer (D2C) Edition

In the Field
October 11, 2021
/
12 min read
Mobile marketing: Customers are accustomed to receiving mobile push notification messages. However sending silent push notifications is often overlooked by organizations. Let's first define what they are and how you can use them in your mobile marketing strategy.

Three overlooked push notification tactics you may need to (re)consider

In the Field
September 28, 2021
/
4 min read
Campaign Management has traditionally been defined as planning, designing, executing, and analyzing a marketing initiative. On the other hand, Journey Orchestration focuses on the customer as it follows them through all the stages of their journey with the brand and gives organizations the insights they need to interact with customers at the most crucial moments of their experience.

Campaign Management vs. Customer Journey Orchestration

The Big Picture
September 21, 2021
/
4 min read
Email remains a powerful channel for organizations to engage with their customers. As such, it has a significant impact on the overall marketing success and organizational growth. However, with a few days left before the release of Apple's iOS 15, there's speculation over the impact its new privacy capabilities will have on email marketing. Let's review together what these capabilities are and the tips you can adopt to continue to delight your customers.

Six tips for maintaining relevant email programs using iOS 15

In the Field
September 16, 2021
/
4 min read
HomeThe Big PictureIn the FieldExperience Business GlossaryAbout Mathieu HANNOUZContact

Channels

Use Cases
Email
Strategy
Channels
Technology
If you're looking for ways to create more meaningful customer experiences, you're in luck. In this blog post, I'll explore three ways to initiate impactful customer journeys using real-time data. Each method will help you better understand your customers and their needs. So read on to learn more!

Three ways to initiate impactful customer journeys

In the Field
Oct 10
/
6 MIN READ
This Email Marketing 101 guide will help Direct-to-Consumer (D2C) brands understand key email marketing pillars and establish a foundation for their email marketing strategy. This guide includes goal setting, segmentation, content, personalization, automation, and measurement.

Email Marketing 101: Direct-to-Consumer (D2C) Edition

In the Field
Oct 11
/
12 min read
Mobile marketing: Customers are accustomed to receiving mobile push notification messages. However sending silent push notifications is often overlooked by organizations. Let's first define what they are and how you can use them in your mobile marketing strategy.

Three overlooked push notification tactics you may need to (re)consider

In the Field
Sep 28
/
4 min read
Campaign Management has traditionally been defined as planning, designing, executing, and analyzing a marketing initiative. On the other hand, Journey Orchestration focuses on the customer as it follows them through all the stages of their journey with the brand and gives organizations the insights they need to interact with customers at the most crucial moments of their experience.

Campaign Management vs. Customer Journey Orchestration

The Big Picture
Sep 21
/
4 min read
Email remains a powerful channel for organizations to engage with their customers. As such, it has a significant impact on the overall marketing success and organizational growth. However, with a few days left before the release of Apple's iOS 15, there's speculation over the impact its new privacy capabilities will have on email marketing. Let's review together what these capabilities are and the tips you can adopt to continue to delight your customers.

Six tips for maintaining relevant email programs using iOS 15

In the Field
Sep 16
/
4 min read
HomeThe Big PictureIn the FieldExperience Business GlossaryAbout Mathieu HANNOUZContact